OK Go the band now fighting OK GO! the cereal

Left: Band (Photo: Jesse Grant/Getty Images Getty Images for NAMM) Right: Food Products (Photo: Post Holdings)

Left: Band (Photo: Jesse Grant/Getty Images Getty Images for NAMM) Right: Food Products (Photo: Post Holdings)

OK, so: OK Go (group) is now fighting OK GO! (cereal), OK Go/GO! Despite therapy and medication, we stop thinking we are OK Go/GO! Throw (down). (I am sorry.)

This is appropriate Diversityit announces the LA pop-rock band (who owns, we should be clear). no The Pop Rocks issue, as we know it) is in a legal battle with Big Cereal Post Holdings. It includes, in fact, perversion of judicial processes; as our colleagues Food reported last monthAs part of the latest spat between a celebrity group and a major cereal company, the post included the group’s Ok GO! went so far as to sue for the rights to the name, he repeated: It’s about a fight between a group. and a grain company for some reason.

By the way: Technically, OK GO! not his own grain; is the Post brand for a new series of snack-sized offerings for portable consumption of fruity pebbles or oatmeal. (They come with powdered milk, you add cold water, and there you have it: Food approximation.) Post says he only took the matter to court because the group had been threatening to sue him for months. product; at the time, lead singer Damian Kulash made a statement Billboard “A large corporation has chosen to steal our group’s name in order to sell disposable plastic sugar to children. It was an unexpected surprise, to say the least. But then they’re going to sue the US about it? Maybe they can bully us on our behalf because they have a lot of money to spend on lawyers? I think that often works, but I hope we’re the exception.”

It’s all complicated, e.g Diversity OK Go warns that there is a (group). often deliberately blurring the lines between music and marketing, arranging lucrative sponsorships for their high-profile and fantastic videos. (In the past, Kulyash described this as a way to generate alternative income streams from an industry that usually forces artists to live off royalties or touring; either way, it adds significant motivation to clear the band’s name from unauthorized use.) Kulyash got even more blunt in an interview today, stating his position: “It’s very infuriating… It’s like such a violent insult. There are many other things you can call your cereal. Just choose one. Nobody looks good here. Just choose a new name.”


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