Kanye West: Adidas to launch investigation into allegations of inappropriate behavior made against rapper

CNN Business

Adidas will launch an investigation into allegations of misconduct against Kanye West, whose partnership ended in October.

In a statement released Thursday, Adidas said it is “currently uncertain whether the allegations contained in the anonymous letter are true. However, we take these allegations very seriously and have decided to immediately launch an independent investigation into the matter to clear up the allegations.”

The statement follows a Rolling Stone article alleging that Adidas executives ignored the inappropriate behavior of the rapper, who legally changed his name to Ye in partnership with his Yeezy brand.

Rolling Stone says on Tuesday that it received a letter from former Yeezy executives to executive board members about the “toxic and chaotic environment created by Kanye West.” The letter reads: “This type of response from a brand partner should never be experienced by Adidas employees and will never be tolerated by Adidas management.”

Adidas has suspended its partnership with Yemen after a series of anti-Semitic remarks in recent months. In late October, West addressed anti-Semitic comments — as well as his remarks about George Floyd and Black Lives Matter — in a 16-minute video shared on YouTube by WmgLab Records that appears to have been recorded sometime after Adidas ended its business relationship. with him.

“I feel like Adidas is beating me up because everyone has the right to take my design,” West told the small crowd.

In the video, West did not apologize for his anti-Semitic remarks, but appeared to try to distance himself from any “hate groups.”

“I have no affiliation with any hate group,” West said as he concluded his prayer. “If any Jew has any hatred, it is not related (a gesture to himself), because I demand that everyone walk in love.”

Adidas has partnered with West since 2013, when the company wrested its brand from rival Nike. In 2016, Adidas expanded its relationship with the rapper, calling it “the most significant partnership between a non-athlete and a sports brand”.

Currently, there is no lawyer or publicist in the West to represent him in this matter.

– CNN’s Dan Hatching contributed to this report


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