Immersive Virtual Reality Technology Further Advances Honda’s EV Design Capabilities

  • Next-generation VR is the main styling technology of the 2024 Honda Prologue EV
  • VR provides immersive environments for Honda designers and engineers to collaborate on the next generation of products
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TORRANCE, Calif., December 13, 2022 /PRNewswire/ — Honda is using advanced virtual reality (VR) technology to develop future products from the full-electric 2024 Honda Prologue to the rugged, new 2023 Honda Pilot TrailSport. VR is quickly becoming a critical tool for Honda designers in developing future mobility products.

During the height of the COVID-19 pandemic travel restrictions threatened the ability of Honda designers to collaborate with engineers on the design of the new Prologue. The styling team at Honda Design Studio at Los Angeles Prologue’s leading design facilitates the use of VR to bridge the divide between its global design and development teams.

Using VR, the LA-based design team facilitates collaboration across engineering and design teams using VR environments. The computer aided design model enabled the global design teams to receive immediate feedback and apply refinements to the clay modeling, color, material and finishes related to the EV model. As a result, the development of the Prologue design not only stayed on track, real-time global collaboration improved the team’s capabilities and the role of the VR design continued.

“Incorporating virtual and augmented reality into the design process allows our Honda engineers and designers to combine digital content and physical assets in a cohesive way to interact with what they experience and touch in one immersive environment,” said. Mathieu Geslin, VR technology leader, Honda Design studio. “The Honda Prologue is the key to fully utilizing VR in a data-led design process, with clay modeling as a verification tool, something we will continue to develop in other products in Honda.”

While the Honda Prologue also deploys traditional design processes by having a full-size exterior clay model to refine the details, the execution of the interior design is primarily done by VR and AR technology. For interior design, these virtual methods change the design process and provide visualization of unlimited color and materials applications, improved collaboration, and allow for faster feedback.

“Virtual reality prototyping removes the limitations of interior design and allows us to respond to feedback faster and collaborate more closely with the HMI and color, materials and finishes design teams,” said Lisa Leelead the interior design project.

The possibilities of using VR as a tool in the development process began six years ago with the Honda design team exploring, testing, and validating the technology as part of its effort to continue to find new, more efficient way to make better products. This advanced work has enabled the team to have the right skills, equipment and artistic abilities should there be a need during the COVID pandemic.

The new 2023 Honda Pilot is the first production model where the LA-based team used VR for a product evaluation. One of the many tests conducted included color evaluation in a VR environment, which was valuable for the color, materials, and finishes team to visualize all the trims holistically, enabling immediate feedback. between design studios in LA and Japan.

“We don’t want to lose the emotion and the human touch of Honda design, so we won’t continue with a purely digital approach, but we’re excited about the Honda products coming to customers in the future by using VR technology.” said Mathieu. “It is a continuous effort to further explore the technical capabilities of VR and AR in our development centers around the world for cross-collaboration that will further improve the appeal and quality of our products.”

More details on the Honda Prologue will be released in the coming months with customers encouraged to sign up for updates at

The all-new Pilot goes on sale this month, with more information available at

About Honda

Honda offers a full line of clean, safe, fun and connected vehicles sold at more than 1,000 independent Honda dealers in the US. Honda has the highest fleet average fuel economy and lowest CO2 emissions of any major full-line automaker in America, according to the US Environmental Protection Agency’s 2021 Automotive Trends Report. The award-winning Honda lineup includes the Civic and Accord, along with the HR-V, CR-V, Passport and Pilot sport utility vehicles, Ridgeline pickup and Odyssey minivan. Honda’s line of electrified vehicles includes the Accord hybrid, CR-V hybrid, and, in the future, Civic hybrid. The Honda Prologue SUV, Honda’s first volume battery-electric vehicle, will join the lineup in 2024.

Honda has been manufacturing cars in America for 40 years and currently operates 18 major manufacturing facilities in North America. By 2021, more than 95% of all Honda vehicles sold in the US will be made in North Americawith nearly two-thirds being made in America, using both domestic and globally sourced parts.

More information about Honda is available in the Digital Factbook.

SOURCE American Honda Motor Co., Inc.


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