Gap yanks Yeezy products from stores and shutters website amid Kanye West backlash

Gap is removing all Yeezy Gap products from its stores and the retailer’s e-commerce site. in the case of increased backlash Rapper Ye, formerly known as Kanye West, has been accused of anti-Semitic comments.

West in September violated the agreement with the seller regarding shoes and clothes, whose attorney told CBS MoneyWatch at the time that Gap had breached certain contractual obligations. In a statement on Tuesday, Gap cited Ye’s “recent remarks and behavior” as the reason to pull Yeezy Gap products from stores and shut down YeezyGap.com.

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“Anti-Semitism, racism and hatred in any form is unforgivable and unacceptable in line with our values,” the clothing chain said. “On behalf of our customers, employees and shareholders, we partner with organizations that fight hate and discrimination.

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In 2020, Gap and the hip-hop star signed a 10-year deal to develop Yeezy-branded products sold in Gap stores. West received royalties and Gap stock based on sales of Yeezy items.

Commercial decline

Gap’s move to distance himself from Ye reflects the artist’s commercial decline after several anti-Semitic comments. On Tuesday, German sportswear giant Adidas said it was facing public pressure to cut ties with the West disconnected from the outlet of the company with him on his notices.

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“Adidas does not tolerate anti-Semitism and any other hate speech,” the company said in a statement. “Your recent comments and actions were unacceptable, hateful and dangerous, and they violate the company’s values ​​of diversity and inclusion, mutual respect and fairness.”


Kanye West suspended from Twitter and Instagram for anti-Semitic posts

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Earlier this month, Ye threatened to “die” on Twitter [sic] con 3″ refers to the Jewish people, a reference to the defensive preparedness symbol used by the US military. He also posted a screenshot of a text exchange with Sean “Diddy” Combs in which he suggested that Combs was controlled by Jews.

West recently suggested that slavery was a choice and called the COVID-19 vaccine the “mark of the beast,” among other controversial comments. A was also criticized for wearing it White Lives Matter T-Shirt At the Yeezy collection show in Paris. According to the Anti-Defamation League, this speech has been adopted and promoted by white supremacist groups and sympathizers.

The effect on wealth is unknown

In 2021, Bloomberg recognized West as the richest black American, estimating his wealth at $6 billion. Between $3.2 billion and $4.7 billion of West’s net worth at the time came from West’s partnership with Gap and Adidas, according to investment bank UBS.

But the impact on Yeh’s fortunes is uncertain as other former business partners push back. Your talent agency, CAA, as well dropped it this week, and MRC Studios announced on Monday that it is putting together a documentary about it.

“This morning, after discussions with the filmmakers and distribution partners, we have decided not to continue distribution of the recently completed Kanye West documentary. We cannot support any content that expands his platform,” MRC said in a statement.

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