Augmented Reality (AR) is getting bigger and better and that is why many marketers are looking to this technology for their marketing and promotion. Obviously, this marketing will be done using digital 3D methods according to the interests of the users. Snap partnered with Breakthrough to conduct a study on the effects of AR on consumer interest and how AR will change the way people see things, including promotional and marketing tactics.
Snap conducted a study among 7,500 people in the UK, US and DE, and found that many people work in marketing for various products including auto, health, beauty, fashion, entertainment, and travel have a different approach and attitude towards brand marketing because of the change they see when they imagine themselves going through AR as a shopper.
This study shows how consumers expect the possibility of using AR for shopping and how it can help them make faster decisions on different brands, and maybe that’s how they shop. AR also increased its spending to $11.2 billion as it is optimistic that this category will attract more consumers. Another area where consumers are attracted is Travel. Snapchatters think they’ll spend more on travel for AR. This is because they feel that AR will help them make quick travel decisions and it will also help them make a proper plan for their trip.
In simple words, AR helps improve the shopping experience of users and provides them with an appropriate context for their purchases. This way consumers feel confident and knowledgeable about the product they want to buy. Snap says that AR has evolved compared to its initial use. When Snapchat makes lenses, it’s just for fun and entertainment. But now it has improved a lot and people are using it for many things including their businesses. In AR and Meta Verse, the use of AR-enabled glasses and 3d virtual objects, brands will begin to take these experiences seriously and that is how they will try to sell their product on these platforms.
If you are interested in AR, you should familiarize yourself with the Snap Lens Web Builder Platform. This is the basic thing if you want to know more about AR. You can check out the many tutorials available on the web. Having some knowledge of Lens is important, and after that, you can think about the next steps. The possibilities are endless and when you start working with AR, you can be ready to take advantage of the trends.
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